
As Head of Operations, Samantha oversees the daily performance, structure, and efficiency of Rethink Financing, ensuring every stage of the lending process is seamless for customers. She works closely with brokers and support teams to optimise workflows, uphold compliance standards, and deliver a consistent, high-quality experience from application through to settlement.
With a Bachelor of Business and Commerce and more than a decade of experience in the finance industry, Samantha brings extensive expertise across lending, credit operations, financial crime, and risk management. Her background spans major financial institutions, fintech lenders, and high-growth start-ups, giving her a well-rounded understanding of how to build streamlined, secure, and customer-centric operational environments.
Samantha specialises in simplifying complex processes, enhancing operational systems, and ensuring teams have the structure and tools needed to provide fast, accurate, and transparent support. By combining strong operational leadership with deep project and change management capability, she maintains reliability, efficiency, and seamless service at every stage of the customer journey.
Her focus is on ensuring Rethink Financing operates with clarity, consistency, and a strong commitment to customer experience - so clients feel informed, supported, and confident throughout their lending journey.

